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Project information

Report on differences between data supplied by AIMC about ABC sales and audience.

A. Sarabia C. Maté

February 2004 - April 2004

Funding entity VOCENTO


Vocento owner of daily news paper ABC has detected divergences among data supplied by AIMC along the last year. While the sales of the newspaper are increasing its audience is decreasing. The requested report aims to identify the causes of this problem. IIT team will analyse all the written information supplied by Vocento and the information obtained from interviews with persons of the AIMC and Vocento.


ABC2003